Omnisend vs tinyEmail: A Thorough Comparison for Shopify Merchants

In the digital realm, email marketing isn’t just one of the most effective ways to build your business – it’s also one of the most affordable ways to do it. And when done right, you can engage your ecommerce customers, build lasting customer relationships, and drive ecommerce sales. That’s why it is so important to choose the right email marketing app for your Shopify store. 

Omnisend and TinyEmail are two options you might consider. They both have special features to help improve your marketing. These are two well-known email marketing platforms, each with its own benefits and drawbacks. Whether you're a seasoned Shopify merchant or a Shopify newbie venturing into email marketing, this article will arm you with the essential insights to make a well-informed choice. 

What is Omnisend? What does the app do?

Omnisend is a feature-rich email marketing platform trusted by over 100,000 ecommerce brands. Omnisend focuses on automation and personalization while providing powerful capabilities for customer engagement and marketing campaigns. With advanced automation capabilities, personalized content, and seamless integrations, Omnisend streamlines communication between businesses and customers. Praised for exceptional customer support and comprehensive analytics, it's a feature-rich tool supporting various channels like emails, SMS, and push messages. Its user-friendly design, drag-and-drop editor, and integrations with platforms like Shopify make it a perfect choice for e-commerce businesses aiming to automate and enhance their email campaigns. 

For whom Omnisend is built? 

It is built for small and medium-sized ecommerce businesses who want to improve their marketing automation and retain customers by sending personalized messages across various channels. 

How does Omnisend help your business?

By automating email, SMS, and web push notifications, Omnisend helps you enhance your marketing strategies. This powerful email marketing tool provides a user-friendly interface and various automation workflows that help in effectively targeting customers with personalized messages, thereby increasing customer engagement and conversions. 

With the help of Omnisend, businesses can create sophisticated segmentation, ensuring that messages are tailored and relevant to each subscriber, which in turn, enhances customer experience and loyalty. Additionally, it integrates with multiple e-commerce platforms without a hitch, providing a unified communication channel for all marketing needs. With its advanced analytics, businesses can track performance and optimize their marketing campaigns for better ROI. 

Omnisend features 

1. Omnisend Email Marketing

Omnisend offers a user-friendly email editor specifically designed for ecommerce businesses, enabling them to easily design eye-catching email campaigns using customizable templates and drag-and-drop features, requiring no coding skills. The platform also features a product picker tool for Shopify store integration, automatically inserting product details to save time in email design. For different elements including headers, footers, product listings, text, and hero photos, there are pre-made blocks available. With features like pre-made blocks and the ability to control visibility on desktop and mobile, Omnisend guarantees a flexible and effective email design experience. 

2. Omnisend Marketing Automation 

Omnisend offers pre-built automation workflows, which streamline marketing for businesses. These include things like recovering abandoned carts, verifying orders, sending follow-up emails after purchases, and even sending birthday emails. Imagine having to send birthday emails to each of your subscribers individually – what a work that would be! Omnisend marketing automation handles the tasks for you. You can personalize automation to your needs by customizing triggers, conditions, and actions on the platform. What’s more, Omnisend supports multiple channels in a single workflow, allowing you to test and personalize content, including SMS. Whether you're a beginner or have specific campaign needs, Omnisend's user-friendly interface and pre-built workflows make it easy to get started with minimal effort. 

3. Omnisend Segmentation 

For email marketing to be successful, you must customize your strategy to your target audience. By segmenting your customer base, you can send personalized messages that are relevant to each stage of the customer’s buying process. Omnisend streamlines segmentation with three primary categories: customer profile, shopping behavior, and campaign activity. Due to its easy customization and simple language, this user-friendly solution is perfect for ecommerce businesses. With access to client data and a variety of filters, the Omnisend segmentation feature makes list division simple. Users can segment based on demographics, purchasing habits, customer profile data, shopping history, and more, with auto-renewal segments categorizing customers based on communication channels and campaign responses. For each segmented group, Omnisend supports tailored email campaigns, assuring a customized approach for increased engagement and efficiency. 

4. Omnisend A/B Testing

Ecommerce businesses can use Omnisend's A/B testing to improve their email and SMS campaigns. This includes testing various elements like subject lines, email designs, and call-to-action buttons to discover the most effective variations. Omnisend A/B testing removes the guesswork, enabling companies to make more informed decisions and improve overall campaign performance. In the past, Omnisend only provided A/B testing for sender names and subject lines, which restricted content writers. The most recent Omnisend update, however, now supports split testing for email content.  

5. Omnisend SMS Marketing

Omnisend provides a flexible SMS marketing feature enabling businesses to send personalized messages, including newsletters, blog updates, sales pitches, event invites, and product announcements. Messages are sent using an autodialer with the user's permission; this is not necessary for purchases. It's simple to unsubscribe using the STOP reply or the given link. Omnisend seamlessly integrates email and SMS marketing on one platform. It supports transactional messages, promotions, and order updates, with automation for timely and relevant content based on customer behavior. Omnisend SMS marketing feature allows you to reach your customers on mobile devices and 45% of customers use their smartphones to shop online. In comparison to tinyEmail, the Omnisend SMS marketing feature gives businesses the ability to communicate with clients directly through an additional channel, strengthening their multi-channel marketing capabilities.

6. Omnisend Integrations

Omnisend has integrations with popular ecommerce platforms like Shopify, WooCommerce, BigCommerce, Wix, and more.

7. Omnisend Analytics and Reporting

Omnisend offers a comprehensive suite of reporting and analytics features, ensuring businesses can effectively track and analyze the performance of email and SMS marketing campaigns. Omnisend's reporting and analytics feature allows ecommerce businesses to track vital metrics like open rates, click-through rates, and revenue, offering detailed visual reports to facilitate data-driven decisions. Beyond standard email metrics, it offers e-commerce tracking and insights into the customer journey from email interaction to purchase. This email marketing platform enables segmentation of analytics, integrates with various e-commerce platforms for centralized data, and allows customized reporting to align with specific business goals, ensuring strategies are optimized based on insightful and precise data.

Omnisend Pros and Cons

Omnisend Pricing

Free Plan

Free plan is best for startups and businesses who want to explore Omnisend. Its features include the following:

• Reach up to 250 contacts
• Unlimited contact list size
• 500 emails/month
• Up to 60 SMS
• Up to 500 web push
• Professional-looking email templates
• Pre-built automation & workflows
• Popups & signup forms
• Unlimited segmentation
• Sales & performance reports
• A/B testing
• 24/7 email & live chat support

Standard Plan

Standard plan is best for small and medium-sized businesses focused on email marketing. It starts at $16/month. Its features include the following:

• Reach up to 500 contacts
• Based on the contact list size provided above
• 6,000 emails/mo
• Up to 60 SMS
• One-off $1 in free SMS sends 
• Unlimited web push
• Includes everything in the free plan plus Customer success manager from $400

Pro plan

This plan is best for high-volume senders aimed at adding extra power with SMS. It starts at $59/month. Its features include the following:

• Reach up to 500 contacts
• Based on the contact list size provided above
• Unlimited emails
• Up to 3,933 SMS/mo
• Free monthly SMS worth the price of the plan.
• Unlimited web push
• It includes everything in the standard plan, plus
• Advanced Reporting
• Customer success manager from $400
• 24/7 priority support

What do Shopify merchants think of Omnisend?

Omnisend is a popular email marketing and SMS platform used by numerous brands on Shopify, boasting a commendable overall rating of 4.8 from 5,250 Omnisend reviews.

People love Omnisend for its user-friendly interface, customizable templates, great customer support, and affordable pricing. 

What is tinyEmail? What does the app do?

While Klaviyo and Omnisend dominate the email marketing landscape, tinyEmail is a relatively fresh addition to the industry. TinyEmail stands out as a versatile and user-friendly email marketing platform cherished for its simplicity and affordability. While it enters the scene as a fresh option for e-commerce email marketing, tinyEmail goes a step further by being an AI-powered platform. It provides an array of important features, including a responsive email template builder, contact list management, and automation, catering to both novices and experts in email marketing. With capabilities like crafting professional emails, managing impactful campaigns, and offering customizable landing pages and sign-up forms, it not only serves businesses in reaching their target audience effectively but also becomes a valuable tool for bloggers and content creators in maintaining their email lists. 

For whom tinyEmail is built? 

If you're a small or medium-sized business owner, blogger, podcaster, course creator, online seller, YouTuber, marketer or just someone who loves creating content, this app is designed with you in mind.

How does tinyEmail help your ecommerce business? 

TinyEmail can help your e-commerce business by letting you create and send targeted email campaigns to your customers. This easy and intuitive email marketing tool that uses AI allows you to segment your customer base, personalize email content, and automate email sending based on customer behavior, thus improving customer engagement, increasing sales, and boosting customer loyalty. Additionally, it provides analytics to track the performance of your email campaigns, helping you to optimize your marketing strategies. 

tinyEmail features

1. tinyEmail’s AI-powered messaging

The reason why ecommerce and Shopify merchants love tinyEmail so much is because of its AI approach and simplicity of use. To develop email campaigns that are customized to specific audience segments, the software makes use of cutting-edge machine learning algorithms. tinyEmail have introduced a new suite of tools powered by AI called tinyEinstein. The suite kicks off with the Subject Line AI generator, allowing users to merge their unique data with advanced machine learning, resulting in a potential doubling of email open rates. With the help of tinyEmail’s AI-powered subject line generator, you can create engaging and irresistible subject lines that will enhance your email campaign effectiveness. To make things better, it provides a variety of topic and keyword suggestions. 

2. tinyEmail customizable and responsive email templates

With a wide range of customizable email templates available, tinyEmail can serve a variety of needs and industries. You can modify the pre-existing templates to align with your brand and message. Alternatively, if you want to start from scratch, the platform allows you to create your own templates. You have a variety of options including, promotions, invitations, announcements, newsletters, and more. All templates are not only responsive and mobile-friendly but also crafted based on data and best practices, ensuring optimal deliverability and engagement.

3. tinyEmail segmentation and personalization 

With tinyEmail you can tailor your email marketing strategy using powerful segmentation and personalization tools. With a focus on email personalization, tinyEmail lets you control audience segmentation based on preferences, location, and marketing funnel position, facilitating more effective and tailored communication. This sophisticated segmentation feature enables precise targeting of specific subscriber groups, ensuring they receive the most relevant content. This tailored approach not only boosts engagement rates but also minimizes email fatigue, making your campaigns more efficient and appreciated by your audience.

‍4. tinyEmail customizable forms and pop-ups

With tinyEmail you can collect more leads and subscribers because it has some really nice and responsive forms and pop-ups. Whether on your website or landing pages, you can embed a variety of forms and pop-ups, such as inline forms, floating bars, slide-ins, and exit-intent pop-ups. You can easily customize these elements by incorporating your own call-to-action buttons, wording, and design to align with your brand. You can control your forms and pop-ups through the configuration of triggers, rules and goals, strategically optimizing them to boost conversions. You can tailor these elements to your unique needs and engage your target audience more effectively, ensuring a seamless journey toward increased conversion rates. You can also expand the reach of your business. 

5. tinyEmail Analytics

TinyEmail comes with a robust email performance tracker, providing detailed analytics and reports for easy evaluation of your email effectiveness.

Through tinyEmail’s analytics, you can access information on click-through rates, open rates, bounce rates, revenue, and more. Additionally, you can integrate your data with Google Analytics or export it for further analysis. 

6. tinyEmail A/B Testing

By using tinyEmail A/B Testing you can compare and evaluate the effectiveness of different variations and modifications of your email campaigns. This useful tool supports campaign optimization for higher open and click-through rates, enabling more effective email marketing campaigns. 

tinyEmail Pricing

Free Plan:

$0/month.

Up to 500 subscribers.

Includes forms & popups, automation emails, AI subject line assistant (limited to 15/day), limited sender identities, premium templates, AMP data services, predefined segments, and custom segments.

Standard Plan:

$15/month.

Everything in the Free plan plus unlimited subscribers, premium & AMP templates, custom modules, AI subject line assistant (limited to 45/day), limited senders, limited predefined segments, limited custom segments, and custom domain.

‍Pro Plan:

$65/month.

Everything in the Standard plan plus unlimited prebuilt segments, unlimited custom segments, AI subject line assistant (unlimited), custom domain, dedicated IP, unlimited sender identities, and priority support.

Enterprise Plan:

Custom pricing.

Tailored for big companies with high-volume needs (1.5M+ emails/mo), enhanced enterprise security, dedicated IPs, and other advanced features.

What do Shopify merchants think of tinyEmail?

The reviews for "tiny Email Marketing" on Shopify's app store are positive, with an overall rating of 4.7 out of 5 from 55 tinyEmail reviews.

People love tinyEmail for its user-friendly interface, effective customer service, affordable pricing, amazing customer service, and comprehensive features that cater to the needs of various businesses, especially small businesses.

Omnisend vs tinyEmail - Which option aligns best with your business?

Omnisend and tinyEmail are two appealing platforms in the email marketing world that provide a variety of features and advantages that appeal to ecommerce companies wishing to improve their communication with their audience. Both Omnisend and tinyEmail bring unique offerings to the table. Omnisend stands out with its powerful automation and e-commerce capabilities, catering to businesses looking to integrate their marketing efforts with their online stores seamlessly. On the other hand, tinyEmail, with its simplicity, straightforwardness, and AI approach to email marketing might be the go-to for small businesses or individuals who prioritize ease of use and quick setup. Your choice between the two should align with your business needs, budget, time, and marketing strategy. If you are on a tight budget or just starting out, then tinyEmail is a perfect choice. This app has got a lot of potential and is a relatively new email marketing platform. The choice is yours.